Tuesday, July 23, 2024
HomeBusinessEtsy Diversity is Driving Traffic and Investors to a Site Which is...

Etsy Diversity is Driving Traffic and Investors to a Site Which is More than Trinkets 

- Advertisement -

Hedge funds usually generate some pretty intense yet risk-reward returns over the long run and it’s not for the faint of heart.  And while we typically think of stocks like Etsy (NASDAQ: ETSY) sharing some bearish thoughts for investors. 

Some of the top hedge-friendly stocks have seen an average of  29.6 hedge funds with bullish positions and the average amount invested in these stocks was around $1389 million. In the case of Etsy, that number hovered around $1436 million. And while Etsy certainly isn’t a well-publicized hedge fund darling, interest remains well above average. 

It’s an exciting place for a stock representing what many refer to as a trinkets repository on the web.  In actuality, Etsy is a monster and continually growing U.S. e-commerce company that focuses on, yes, handmade trinkets.  From jewelry, bags, clothing, home décor and furniture, toys, art, and craft supplies and tools, Etsy has become a one-stop-shop for people looking for unique and handmade items from people who are given their own Etsy storefront.  The average “storeowner” makes around $200 a month and $81 million used it in 2020. 

The other exciting aspect of Etsy is its diversity.  Many black-owned businesses have thrived on Etsy.  USA Today recently featured seven top-rated black-owned companies they encouraged people to support, including: 


Owned and operated in L.A. by Felicia Maxwell. Maxwell is an exemplary example that functional pieces can be fashionable. Every tote presents a high-quality, waterproof construction designed in fashion-forward prints that work everywhere from holiday soirees to the farmer’s market. 

Effie’s Paper

Bourgeoned by a perfect five-star Etsy rating and nearly 4,000 purchases, Kalyn Johnson Chandler and Effie’s Paper shop is named after her maternal grandmother, Mrs. Effie Chandler.  The shop focuses primarily on female-focused stationery, with the Future is Female and Black Girl Magic standing out. 

Shop all Effie Paper


Featuring offbeat and colorful journals, tees and stickers, 3rdArrival owner, A.Colghan, hopes to spark inspiration and grab attention. 

Compared to the cheeky MEH, the Gemini Hardcover Journal is perfect for your crystal-loving, tarot-card-reading best friend. Nostalgiacore Hardcover Journal “looks just like it does in the picture,” according to one five-star review.

Shop all 3rdArrival 


The founder of this beauty brand, Joshica Kiah Craig, is a veteran on a mission to empower Black women to celebrate their natural hair. The natural hair care brand also sells soaps, body oils and lip products, all made with essential oils, botanicals and other natural ingredients.



Husband and wife duo Val and Ray Talbert’s Etsy shop sells handmade, raw mineral geode planters and candles. Their product line builds off of the Japanese philosophy of wabi-sabi—the concept of finding beauty in imperfections in nature—and combines the Pittsburgh couple’s passion for the outdoors, recreational mining and art.

Shop all talandbert


Owned and operated by Tampa-based illustrator Melissa Koby, this black-owned business has been a staple on Etsy since 2020. After her “the Quarantine series” took off, Koby took her love of celebrating women and how they support each other and turned it into art.

The simple-yet-sophisticated line drawings and gilded detailing will suit any home décor style but are standout enough to work as a focal point. With reviewers raving over the “vibrant colors” and intricate detailing each photo presented. 

Shop all MKobyArt


From Atlanta-based creator Erin Carter, this ethereal-inspired shop is a fan-favorite on Etsy. With a background in interior and retail design, Carter’s backstory is simple: her workload was affected due to the pandemic, so she took to making items out of concrete as a creative outlet. The verdict? She’s a five-star seller regularly praised for her impressive and high-quality designs, with two of our favorites being the Black Marble Decorative Arch and Concrete Pillar Candle. 

Shop all PerpetualBlissCo.

- Advertisment -

Most Popular

Recent Comments

- Advertisment -